Workshops

Berliner Mauer, links weiƟ, rechts mit Graffiti

Writing for online media

Workshops for journalists, content managers, website owners, advertising and PR professionals who need to write compelling website copy. Each workshop is designed to match the participants’ skill and experience levels. Topics include:

  • Differences between print and online copy
  • Content strategies
  • Search engine optimization for website copy
  • Finding and using keywords
  • Keeping readers interested
  • Website and content structure
  • Getting the most out of social media